NPI Bursts are a package of the below products.
IPO
Created in-house by the Supplyframe team.
Please provide:
- Part number / Product series number: Max 25 Characters
- Company Logo: Size 250p wide @72dpi
- Custom product description: Max 75 Characters
- Call to Action (button text): Max 20 Characters. We do accept multiple CTA’s with multiple landing page URLs.
- Landing Page URL(s)
Recommendations:
- Product Specific (Use model #s, name of product)
- Keep the Product Description to a max of 2 bullets with only the most pertinent technical specs
- Keep the messaging brief and concise
- Use strong CTA’s such as Download Datasheet, etc.
Audience Extension - Web
Creative provided by your team or the Supplyframe team.
This includes 3 banners total.
Specifications:
- 1) 728X90, 2) 160X600, and/or 3) 300X250 standard IAB
- Unique, 3rd party tracking acceptable.
- Gif., jpg., and html files accepted.
- Max file size 35kb
- Landing Page URL
Recommendations:
- Product Specific (Use model #s, name of product)
- Use a CTA Button: CTA can get lost without using a button. The CTA should be larger and easy to find on the ad.
- Use strong CTA’s such as Buy Now, etc.
- Use an image of a part or product that is being promoted ONLY.
- Less is MORE: Use title, short description, and CTA
- Use a solid background color: White backgrounds fare better.
Audience Extension - Facebook
Creative provided by your team or the Supplyframe team.
Specifications:
- PNG or JPG
- Ratio should be between 1.91:1 to 1:1. (Examples: 1200x630 or 1080x1080)
- Ad should be 600 pixels minimum for both height and width. 1080 pixels is recommended.
- Headline = max 40 characters
- Primary text = max 125 characters
- Description (optional) = max 30 characters
Recommendations:
- Incentivize your offer (Free Shipping, 10% off order, etc.)
- These are the types of offers FB users are used to seeing and respond well to.
- Provide an array of creatives.
- Facebook users visit often and the likelihood of ad fatigue is subsequently much higher. Have a good mix of creatives and offers.
- Be product specific where you can.
- Product images are preferred by the audience.
- Consider using Abandoned Shopping Cart Messaging such as "You forgot to check out! Come Back!" / "Finish Checking Out - 5% Off"
- We recommend that the ad image not contain more than 20% of text.
Findchips Med Rec
Creative provided by your team or the Supplyframe team.
Specifications:
- 300X250 standard IAB
- Unique, 3rd party tracking acceptable.
- Gif., jpg., and html files accepted.
- Max file size 35kb
- Landing Page URL
Recommendations:
- Use clean Product or Product Category image
- Include Strong Call to Action
- Highlight Offers – 25% off or Free Shipping
- Consider using Abandoned Shopping Cart Messaging such as "You forgot to check out! Come Back!" / "Finish Checking Out - 5% Off"
Hackaday
Creative provided by your team or the Supplyframe team.
Specifications:
- 728X90 and/or 300X250 standard IAB
- Unique, 3rd party tracking acceptable.
- Gif., jpg., and html files accepted.
- Max file size 35kb
- Landing Page URL
Recommendations:
- Use clean Product or Product Category image
- Include Strong Call to Action
- Use a CTA Button: CTA can get lost without using a button. The CTA should be larger and easy to find on the ad.
| The XLSX file below is available for download as a checklist and guide for what to submit. If you choose to use this, please fill out the spreadsheet and submit to your Customer Success Manager and/or AdOperations at adops@supplyframe.com |