To receive the best performance possible for your campaign, Supplyframe will need to request advertiser-level access to your Facebook page. This will allow us to run high-performing news feed ads that show your company's logo and link back to your company's Facebook page. The advertiser-level permission will also allow us to access basic analytics so that we can see impression and click data for your ads.

We will send the request through Facebook Business Manager. You will receive a notification of our request in the Business Settings section of your Facebook Business Manager account. Once you have approved the request, we will be able to start setting up your Facebook campaigns.

Specifications & Requirements:

  • PNG or JPG file types accepted.
  • Ratio should be between 1.91:1 to 1:1.
    • Examples: 1200x630 or 1080x1080
  • Ad should be 600 pixels minimum for both height and width.
    • 1080 pixels is recommended.
  • Headline = max 40 characters
  • Primary text = max 125 characters
  • Description (optional) = max 30 characters
  • Landing Page URL(s)
  • Unique, 3rd party tracking acceptable.

Recommendations:

  • The ad image should not contain more than 20% of text.
  • Incentivize your offer (Free Shipping, 10% off order, etc.) 
    • These are the types of offers FB users are used to seeing and respond well to.
  • Provide an array of creatives. 
    • Facebook users visit often and the likelihood of ad fatigue is subsequently much higher. Have a good mix of creatives and offers.
  • Be product specific where you can.
  • Product images are preferred by the audience.
  • Test different graphics.
  • Consider using Abandoned Shopping Cart Messaging such as "You forgot to check out! Come Back!" / "Finish Checking Out - 5% Off"

Targeting Options

  • Run of site
  • Geography
  • Products
  • Industry
  • Company

Example:

AE FB-1.png

The XLSX file below is available for download as a checklist and guide for what to submit. If you choose to use this, please fill out the spreadsheet and submit to your Customer Success Manager and/or AdOperations at adops@supplyframe.com