Similar to Dynamic IPO, these Cross-Reference (X-REF) ads are served as IPO banners that display “Dynamic” or specific content/information based on the part searched by the user. The Banner will include a message that displays the part the user searched for, with a recommendation of an alternative part.
The X-REF IPO Banner utilizes a Data feed file our team will create from your organic feed or from a file provided by your team.
What to provide:
- Logo
- CTA - Download datasheet is always strongly recommended
- Tracking URL parameters
-
Data feed (if different from your organics feed)
- minimum 10k parts recommended
Our team will build the IPO banner that will include the Logo and Call action. The rest is dynamically generated based on the part searched by the user.
Targeting Options:
- Geography
Example:
| The XLSX file below is available for download as a checklist and guide for what to submit. If you choose to use this, please fill out the spreadsheet and submit to your Customer Success Manager and/or AdOperations at adops@supplyframe.com |