IPO Video Ad

Specifications & Requirements:

• The video file size should be under 20MB.
• The recommended minimum bit rate is 2500kbps.
• The recommended minimum video dimensions are 1280px x 720px 
• The video creative must be created using one of the following file types:
  • MP4
  • AVI
  • M4V
  • MOV
  • MPG 
• Please provide a video thumbnail that is 800 pixels in length.
  • This will display on the IPO Video ad prior to the user playing the video.  
• Please provide the product name or headline for the ad (25 characters max).
• Please provide the product description (90 characters max).
  • This will display as text on the left side of the ad.  
• Please provide any logos needed for the ad.
  • For example, in the case of a supplier co-op ad, please provide the manufacturer's logo.  
• Please provide the click-through URL for the IPO ad.
  • 3rd party click trackers or URLs with campaign tracking (e.g. Google Analytics UTM parameters) are permitted.

Recommendations for Messaging:

• Technical product videos only.
  • Brand videos do not qualify for IPOV.
• Shorter videos are recommend for higher completion rates (must be 1 min or less).
• Video content should be appropriately targeted to the intended audience.
  • For example, a product-focused video would work well for the Engineering audience. A 10% Off promotion might be better suited for the Buyers audience. 
• Messaging should be clear and concise. 
• Include a call-to-action if at all possible.

Example:

The XLSX file below is available for download as a checklist and guide for what to submit. If you choose to use this, please fill out the spreadsheet and submit to your Customer Success Manager and/or AdOperations at [e-mail]