Specifications & Requirements:
- The video file size should be under 20MB
- The recommended minimum bit rate is 2500kbps
- The recommended minimum video dimensions are 1280px x 720px
- The video creative must be created using one of the following file types: MP4, AVI, M4V, MOV, or MPG
- The video should be 60 seconds or shorter in length
Alternatively, the customer can provide tags for an externally-hosted video in XML (VAST) format. VAST version 2.0 or higher is supported.
Recommendations:
- Shorter videos are recommend for higher completion rates. Also, more inventory is available overall on 15-second videos vs. 30-second.
- Video content should be appropriately targeted to the intended audience. For example, a product-focused video would work well for the Engineering audience. A 10% Off promotion might be better suited for the Buyers audience.
- Messaging should be clear and concise.
- Include a call-to-action if at all possible
Checklist:
- Video File
- Brand Standards
- Landing Page/Tracking URL
- Datasheet / spec sheet
- Product Images (preferably at least 1080px tall, with transparent background if available. JPG or PNG formats)
- Logos (Preferred vector art for logos (.eps or .ai files.) If vector art not available, at least 1080px tall PNG with transparent background)
- 3D CAD files of product if available (.STP or Solidworks files preferred)